Philippe Model Paris: From Adobe Commerce To Shopify Plus

Philippe Model Paris is all about blending fashion and artistic celebration, turning each collection into a stylish and innovative showcase. Founded in 1978 by Philippe Model, the brand stands out for its bold creations that merge art and modern design. From its Parisian roots, Philippe Model Paris has expanded worldwide, becoming a symbol of boldness, rebellion, and sophistication.

In the fast-changing e-commerce market, Philippe Model Paris realized they needed to upgrade their online platform to stay ahead. The project goals were pretty ambitious:

Halue's transition process was a shining example of teamwork, involving various departments like E-commerce, IT, Logistics, and Merchandising. Their collaboration highlighted the importance of working together creatively to adapt the platform during the technological transformation.

During the replatforming process, Philippe Model Paris took a fancy approach by choosing Shopify Plus for their e-commerce platform. They went all out by setting up a headless solution using Hydrogen for the frontend and Oxygen for hosting, both tailored for Shopify. This headless setup, combined with a headless CMS Storyblok, allowed Philippe Model Paris to fully leverage the strength and scalability of Shopify Plus while keeping a high level of customization for user experience and interfaces.

In the case of Philippe Model Paris, the cost analysis service played a crucial role in the replatforming process from Adobe Commerce (Magento) to Shopify Plus. This service included a thorough review of all operational expenses, from maintenance to platform management and software licensing. A comparative analysis was conducted to identify areas of higher spending and potential optimizations, allowing for the development of strategies for more efficient and targeted financial resource management. This facilitated informed and strategic decisions, crucial for the success of the replatforming and for the brand’s long-term financial sustainability.

Switching to Shopify Plus has significantly cut down on operational costs while boosting sales KPIs. We achieved this by keeping the e-commerce system's functional requirements unchanged.

Switching from Adobe Commerce (Magento) to Shopify Plus with Halue was a game-changer for Philippe Model Paris, making it easier to showcase their legacy of innovation and sophistication in the digital world. It also solidified their position in the competitive luxury fashion e-commerce sector.