Philippe Model Paris: From Adobe Commerce To Shopify Plus
Client
Philippe Model Paris
Industry
E-commerce, Fashion
Date
November 2023
![PM Case History Cover](https://a.storyblok.com/f/280524/3480x1849/2c2de4c214/pm_case_history_cover.png/m/filters:quality(70))
PHILIPPE MODEL PARIS
Philippe Model Paris is all about blending fashion and artistic celebration, turning each collection into a stylish and innovative showcase. Founded in 1978 by Philippe Model, the brand stands out for its bold creations that merge art and modern design. From its Parisian roots, Philippe Model Paris has expanded worldwide, becoming a symbol of boldness, rebellion, and sophistication.
GOALS & CHALLENGES
In the fast-changing e-commerce market, Philippe Model Paris realized they needed to upgrade their online platform to stay ahead. The project goals were pretty ambitious:
- / Increase in Operational Efficiency
- / Reduction of Operating Costs
- / Increase in Sales
- / Improvement in Customer Experience (CX)
TRANSITION PROCESS
Halue's transition process was a shining example of teamwork, involving various departments like E-commerce, IT, Logistics, and Merchandising. Their collaboration highlighted the importance of working together creatively to adapt the platform during the technological transformation.
Services
- PMO
- Cost Analysis
- Development
Deliverables
- Cost Analysis Report
- Shopify Plus Headless
- B2C Business Processes Review
- Integrations
TECHNOLOGY
During the replatforming process, Philippe Model Paris took a fancy approach by choosing Shopify Plus for their e-commerce platform. They went all out by setting up a headless solution using Hydrogen for the frontend and Oxygen for hosting, both tailored for Shopify. This headless setup, combined with a headless CMS Storyblok, allowed Philippe Model Paris to fully leverage the strength and scalability of Shopify Plus while keeping a high level of customization for user experience and interfaces.
![Shopify Plus Logo](https://a.storyblok.com/f/280524/1920x1080/a2bf0cea0d/shopify-plus_black.png/m/filters:quality(70))
![Storyblok Logo](https://a.storyblok.com/f/280524/1920x1080/bb4cfc2d14/storyblock_black.png/m/filters:quality(70))
![Klaviyo Logo](https://a.storyblok.com/f/280524/1920x1080/65e9b6c3ac/klaviyo.png/m/filters:quality(70))
![Hydrogen Logo](https://a.storyblok.com/f/280524/1920x1080/58a9567b46/hydrogen_black.png/m/filters:quality(70))
COST ANALYSIS
In the case of Philippe Model Paris, the cost analysis service played a crucial role in the replatforming process from Adobe Commerce (Magento) to Shopify Plus. This service included a thorough review of all operational expenses, from maintenance to platform management and software licensing. A comparative analysis was conducted to identify areas of higher spending and potential optimizations, allowing for the development of strategies for more efficient and targeted financial resource management. This facilitated informed and strategic decisions, crucial for the success of the replatforming and for the brand’s long-term financial sustainability.
IMPACTS & RESULTS
Switching to Shopify Plus has significantly cut down on operational costs while boosting sales KPIs. We achieved this by keeping the e-commerce system's functional requirements unchanged.
Technology Operating Costs
Platform Cost
Gross Sales
Conversion Rate
CONCLUSIONS
Switching from Adobe Commerce (Magento) to Shopify Plus with Halue was a game-changer for Philippe Model Paris, making it easier to showcase their legacy of innovation and sophistication in the digital world. It also solidified their position in the competitive luxury fashion e-commerce sector.
The migration journey from Adobe Commerce to Shopify Plus with Halue was all about saving money - costs went down by 38%, operational expenses related to the e-commerce platform were slashed, and the conversion rate got a nice 10% boost.
Grazia Albanese,
Head of Digital Marketing & E-commerce, Philippe Model Paris