The Rossignol Group: Dynastar and Lange e-commerce on Salesforce Commerce Cloud

The Rossignol Group, a global leader in the winter sports industry, includes among its main brands Dynastar and Lange.

Dynastar is synonymous with excellence in ski manufacturing, renowned for its innovative solutions and dedication to on-piste performance.

Lange, on the other hand, is a benchmark in the high-performance ski boot sector, focusing on precision, comfort, and alpine competition.

Both brands embody authenticity and innovation, offering products to satisfy mountain enthusiasts and professionals alike.

To ensure a consistent online experience across its brands and optimize their management, the Rossignol Group chose to develop an e-commerce platform for Dynastar and Lange using Salesforce Commerce Cloud (SFCC).

The main objectives of the project were:

The transition to a single site for Dynastar and Lange was smooth and effective: meeting project timelines and maintaining a high standard of quality.

A critical factor for success was the support in Project Management: constant monitoring of project phases and careful handling of blockers ensured the correct progress of activities.

The migration to Salesforce Commerce Cloud significantly improved the site’s stability and reliability, providing a distinctive user experience for the Dynastar and Lange brands.

Moreover, the standardization of cross-brand digital operations and the optimization of back-end processes simplified the daily management of the e-commerce platform. This led to a reduction in technical complexity and an overall increase in efficiency for both IT and e-commerce teams.

Throughout the entire migration process, including the post-release hypercare period, efforts were made to minimize the impact on Customer Experience through consistent support and a synergistic collaboration with the Rossignol team.

In addition, extensive support was provided to ensure effective management of SFCC’s out-of-the-box features, along with the creation of specific guides for custom functionalities to enable autonomous management.

The development of an e-commerce platform uniting the Dynastar and Lange brands into a single site marked a significant evolution for the Rossignol Group.

The new setup provides stability, an improved user experience, and optimizes the management activities for the group’s brands through a common platform.