New Customer Experience for Colnago with Halue and Shopify Plus

Founded in 1954 by Ernesto Colnago, the company represents excellence in Italian craftsmanship and innovation in the racing bicycle industry. With a tradition spanning over six decades of success in professional cycling,

Colnago is synonymous with unmatched quality, performance, and style. Chosen by champions and loved by enthusiasts, Colnago continues to redefine the standards of high-end bicycles, delivering an unparalleled riding experience.

In the context of renewing its brand image and online presence, Colnago identified the need to evolve its e-commerce platform, setting the following key objectives:

With the support of Halue, Shopify was identified as the e-commerce platform for the project. Shopify, in addition to being an agile and flexible solution, ensures overall cost efficiency without compromising on a comprehensive and adaptable platform. During the transition to Shopify, beyond the core e-commerce functionalities, particular attention was given to product representation and high-value user features such as the configurator.

The chosen architecture was based on Hydrogen and Oxygen, Shopify's new storefront solutions included in the Plus license, which enable the implementation of headless architectures with significant cost reductions and improved flexibility compared to traditional headless setups.

Additionally, Storyblok was selected as an external CMS. The extensive structured content, the need for multi-channel content distribution, and the structured management of content creation and publishing made an external CMS like Storyblok a valuable asset in achieving project goals.

Lastly, in project management, coordinating multiple internal teams and third-party partners was crucial. Thanks to the support provided in Project Management, it was possible to align different stakeholders, handle challenges, and manage interdependent project streams, ensuring a high-quality output aligned with the brand’s expectations and delivered within an appropriate timeframe.

The adoption of the new platform, combined with a refreshed design, has significantly enhanced the user experience and aligned the online experience with the Colnago brand. Additionally, users now have the opportunity to engage more closely with the brand through new features and a tailored experience.

At the same time, the made-to-order process has also been improved, integrating it with a renewed user experience through a visual configurator.

The post-launch support provided by the Halue team fully met expectations, enabling store managers and content managers to quickly familiarize themselves with the new platform and effectively manage even the most complex elements within the site.

The Halue team provided high-quality support, enabling the achievement of the set objectives by managing emerging challenges, handling the project's complexity, and aligning expectations among key stakeholders.

The final result enhanced the efficiency of the e-commerce channel, delivering a refreshed brand image and providing an innovative and consistent user experience across all channels.